“It’s about being you, and being really happy about who you are.”
Megan Grassell is our current GOTM! At seventeen she started her own business, Yellowberry, a comfortable bra company for young, growing girls. Megan’s business began during a frustrating shopping experience with her thirteen year old sister. Upon finding only push up lingerie and cheetah prints she noted the absence of youthful and dependable bras for developing girls. “I remember thinking to myself in anger: ‘What is the hurry to grow up so fast?’” Her anger is the fuel within the fire that combats sexism and objectification. Below, she explains how she is revolutionizing the bra industry and how to succeed within your own niche market.
Why do you think there is a lack of age-appropriate bras for tweens and teens?
When I started Yellowberry, what I identified was a lack of bras made specifically for girls. It seemed to me that it was a space in the market that had a lot of room to evolve for the better of the girls shopping in that space. I approached it with a fresh perspective and an eagerness to build a product and a brand that did not yet exist… Until now!
Which bra of yours is your favorite?
Personally the Tweetheart is my favorite. Its pattern, color, and fit is spectacular and simply beautiful… Plus it was the original Yellowberry bra!
Sewn within your bras are little life quips. Which one speaks to you the most?
The one that resonates the most with me is either “Go Barefoot” or “Watch Quietly and Observe.” Depends on the day!
How has your business changed since you began working with Aerie?
It has been an incredible opportunity to be able to work with Aerie. They have a great team of people working very hard to continuously build a strong company and brand. Jen is someone that I look up to for inspiration and have so much respect for. Her leadership and ambition is one that I hope to have one day.
What is the most important piece of advice you can share with other beginner entrepreneurs?
The greatest piece of advice that I ever received (although ironically, I do not even remember where I first heard it or read it) is: If the worst answer you can get is “no,” then you should always ask the question. Basically, I think it’s very important to find the courage, although it can be quite difficult, to put yourself out there and go after what you want. Don’t be afraid to ask questions, to seek advice, and to make mistakes. You learn something new every step of the way, and those are incredible opportunities to take advantage of as you move forward.
You seek to infuse courage into young girls as part of Yellowberry’s mission. What type of social change do you wish see?
I want my brand to be able to help girls feel confident and comfortable in their own skin. My bras are made to fit them and their growing bodies, and through that there is no pressure to look, feel, or dress a certain way. It’s about being you, and being really happy about who you are.
If you could say one thing to all teen girls right now, what would it be?
Hold your head up. No one around you really knows what they’re doing, even when it appears as though they do. I wish that I would have begun to find my own self-confidence earlier than I did. But, it took me finding something that I am very passionate about to build great confidence in who I am and what I am capable of doing.
Finally, do you have a favorite berry?
Strawberries for sure.
P.S. If you’re wondering about the name, Megan chose yellowberry because that’s how all berries start out: as a young budding yellow, a crucial time in the berry’s life for development and growth. All girls start as a yellowberry, so enjoy that time and flourish.