personal brand

Ivanka Trump Blog: 3 Steps to Building Your Personal Brand

January 11, 2016

Your brand statement not only says what you do, it also says what you’re passionate about. For example, I’m passionate about pop culture—everything I’ve done in my career comes from that passion. By saying that, I don’t limit myself to doing one thing (running a marketing company). Instead, I’m able to translate my passion into many seemingly unrelated things, like writing my best-selling young adult …

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